Speaking of the most expensive mobile phone, I believe that most people’s first reaction is Vertu, a manufacturer specializing in luxury mobile phones. When it was still a feature phone, it would sell over a million of them at every turn, which is still very popular. But Vertu in the era of smart phones, can not do, one is because smart phones unlike functional machines, you can use a mobile phone for several years, generally 2 or 3 years have to change, buy a Vertu, a few years have to change, it is really high cost.
Second, in the era of smart phones, the requirements for mobile phones are very high, unlike the era of feature phones, everyone has similar functions, mainly depending on the appearance. Smartphones depend on the chip, system, configuration, etc. Vertu phones have other features besides showing that they are rich, so they don’t sell very well.
Many are willing to take the iPhone directly to customize it, such as making it diamond-encruzzled or pure gold, rather than choose the Vertu. Therefore, the current luxury mobile phone market is more of the modified mobile phones of some existing ordinary consumer brands. For example, recently, the famous Caviar put on the shelves a modified version of Huawei with a price as high as 465,000 yuan.
The 465,000 Huawei mobile phone is also a customized and modified version of Caviar based on Huawei Mate40 Pro, which is called the “Precious Harmony” version. Why is it so expensive? The phone is made of 18-karat gold, laser-carved Chinese elements, jeweled enamel and natural jade, and a gold frame.
At the same time, the back of the body is printed with “One turtle and one crane”, which has the symbolic meaning of “turtle and crane lasting years”. The body of the turtle is also made of gold, the shell of the turtle is made of green jade, and the shape of the crane is made of enamel, natural jade and 18K gold.
Post time: Mar-24-2023